About 关于
A growth operator shaped by sport, writing, independent art and youth culture. 一个由运动、写作、独立艺术和青年文化共同塑造的增长操盘手。
Based in Hangzhou / Shanghai. Current direction: AI Builder + Brand Growth Lead / New Media Director. 常驻杭州 / 上海。当前方向:AI Builder + 品牌增长负责人 / 新媒体总监。
I did not grow out of a neat job title. I started running projects in college, shooting promotional films and microfilms for government and commercial clients, making visual design work, and turning a student team into a small business with RMB 1M annual revenue by graduation. 我不是从一个规整的岗位长出来的人。大二开始创业,给政府和商业客户拍宣传片、微电影,也做平面设计;毕业那年,学生团队已经做到年营收 100 万。
Before growth funnels and AI workflows, I learned rhythm from training. I was captain of the university swimming team, won the 100m breaststroke at provincial and university-level competitions, and kept badminton as another way to understand repetition, pressure and feedback. 在增长漏斗和 AI 工作流之前,我先从训练里理解节奏。我做过校游泳队队长,拿过省级和校级 100 米蛙泳冠军;羽毛球也一直在打,它们让我对重复、压力和反馈非常敏感。
Writing, Hip-Hop, film and youth culture gave me another operating system. I made the independent film 96' House, joined screenings and exhibitions, wrote fiction, and later built youth-culture projects around performance, memory and emotional rituals. 写作、Hip-Hop、电影和青年文化,是另一套系统。我拍过独立电影《96号房间》,参加过影展和艺术展,写小说,也做过围绕表演、记忆和情绪仪式的青年文化项目。
That is why my commercial work does not begin with traffic alone. I care about the story, the object, the community, the conversion path and the production machine behind it. AI is now the newest layer of that machine. 所以我做商业项目时,不会只从流量开始。我会同时看故事、产品、社群、转化路径,以及背后的生产机器。AI 是这台机器里最新的一层。
Independent Projects 独立项目
Peppermint Girl 《薄荷少女》
Literary writing as a private archive of youth, mood and memory. 文学写作:关于青春、情绪和记忆的私人档案。
TCAC Screening TCAC 放映
Independent film and art screening connected to early visual practice. 独立影像与艺术放映,连接早期视觉实践。
Xi'an Biennale 2019 2019 西安双年展
Independent art practice inside a broader public exhibition context. 独立艺术实践进入公共展览语境。
SONGAADON Performance 送啊咚表演夜
Youth culture, performance and offline gathering as a living content field. 青年文化、现场表演和线下聚集形成的内容现场。
Say Goodbye to Your EX 和前任说再见
An emotional public project around memory, intimacy and participation. 围绕记忆、亲密关系和参与感展开的情绪项目。