Work Archive 作品列表
Career cases across owned brand incubation, Douyin commerce and viral content operations. 职业案例:自有品牌孵化、抖音电商增长和爆款内容账号运营。
The focus here is not isolated content output, but complete commercial loops: brand strategy, product planning, traffic, team workflow, e-commerce and conversion. 这里展示的不是单条内容产出,而是完整商业链路:品牌策略、产品规划、流量、团队流程、电商和转化。
Private Domain / Medical Aesthetics 私域 / 轻奢医美
Galanmakiir: owned medical-aesthetics brand from 0 to RMB 10M+ annual sales 嘉兰玛姬儿:医美自有品牌从 0 到 1,年销售额突破 1000 万
Brand strategy, product planning, public-to-private conversion and a 12-person new media team. 负责品牌战略、产品规划、公域到私域转化,以及 12 人新媒体团队搭建。
2023.10 - 2026.03Douyin / Food E-commerce 抖音 / 食品电商
Pizza Box: Douyin business from 0 to 100k followers and million-level monthly sales 比萨盒子:抖音业务从 0 到 1,3 个月粉丝破 10 万,月销百万级
Short video, livestreaming, Qianchuan ads, creators and shelf conversion in one growth loop. 打通短视频、直播、千川投放、达人合作和货架转化的增长闭环。
2022.06 - 2023.10Short Drama / Viral Accounts 短剧 / 爆款账号
Short drama accounts: 30M+ monthly views and 50M+ single-video peak 短剧账号:月均播放量 3000 万+,最高单条 5000 万+
Topic judgment, scripts, shooting direction, emotional conflict and repeatable viral content logic. 负责选题、脚本、拍摄指导、情绪冲突和可复制爆款内容方法。
2021.08 - 2022.03AI Builder AI Builder