2023.10 - 2026.03 / Hunan Galanmakiir Medical Technology
Galanmakiir owned brand incubation: from supply-chain business to RMB 10M+ annual sales. 嘉兰玛姬儿自有品牌孵化：从供应链业务到年销售额突破 1000 万。
Led the French luxury medical-aesthetics brand Galanmakiir from positioning, VIS and product planning to new media marketing, private-domain conversion and commercialization. 主导法国轻奢医美品牌 Galanmakiir，从品牌定位、VIS、产品规划到新媒体营销、私域转化和商业化增长。
Business Problem 业务问题
The company had strong OEM / ODM supply-chain capability, but growth depended on transforming channel advantages into a self-owned brand and direct sales model. 公司原本以医美产品 OEM / ODM 和渠道业务为主，真正的增长问题是如何把供应链和渠道优势转化为自有品牌与自产自销能力。
Operating Moves 我的动作
Built the brand positioning, product portfolio, packaging and selling-point system; used imported-product price anchoring to cold-start traffic, then connected Xiaohongshu, Douyin, Dianping and offline beauty expos to WeCom private-domain conversion. 搭建品牌定位、产品组合、包装与卖点体系，用热门进口产品低价锚定完成品牌冷启动，并打通小红书、抖音、大众点评、线下美博会到企微私域的转化链路。
Result 结果
Grew the owned brand from 0 to RMB 10M+ annual sales, built a 12-person new media team, established content and growth-data SOPs, and introduced ChatGPT, Gemini, Nano Banana and multi-Agent collaboration to improve content efficiency and lower acquisition cost. 实现自有品牌从 0 到 1，年销售额突破 1000 万；从 0 搭建 12 人新媒体团队，建立内容生产和增长数据 SOP，并引入 ChatGPT、Gemini、Nano Banana 等 AI 工具及多 Agent 协作流程，提升效率并降低获客成本。
Project Media 项目素材
