2022.06 - 2023.10 / Shanghai Jimiao Network Technology (Zhanyi)
Pizza Box Douyin business: from 0 to 100k followers, million-level monthly sales and 3x revenue growth. 比萨盒子抖音业务：从 0 到 1，3 个月粉丝破 10 万，月销百万级，营收增长 3 倍。
A 0-to-1 launch system connecting short video, livestreaming, Qianchuan paid traffic, creator collaboration and store operations. 从 0 到 1 搭建新品在抖音的内容、电商、直播、千川投放、达人矩阵和货架运营闭环。
Business Problem 业务问题
Zhanyi needed a new-media engine for Pizza Box that could turn a new food product into repeatable Douyin traffic, paid conversion and e-commerce sales. 展艺旗下比萨盒子需要从零搭建新媒体业务，把新品变成可持续的抖音流量、投放转化和电商销售。
Operating Moves 我的动作
Led a 6-person team across account building, short-video production, livestreaming, Qianchuan creatives, creator collaboration and store operations; also participated deeply in product planning, packaging, detail pages and final product launch. 带领 6 人团队搭建抖音账号体系，统筹短视频、直播、千川素材、达人合作和店铺运营；同时深度参与产品规划、包装、详情页和新品上市定稿。
Result 结果
Reached 100k followers in 3 months, grew monthly sales from RMB 300k to million-level, produced 100+ scalable ad assets, kept Qianchuan ROI above 1:3, and lifted team output efficiency by 50% through modular content, SOPs and AI tools. 3 个月粉丝突破 10 万，月销售额从 30 万提升至百万级；制作上百条可规模化投放素材，巨量千川 ROI 稳定 1:3+，并通过模块化内容、SOP 和 AI 工具让团队产出效率提升 50%。
Project Media 项目素材
