2021.08 - 2022.03 / Shanghai Liuhan Culture Media
Short-drama content accounts: 30M+ average monthly views and 50M+ single-video peak. 短剧内容账号：月均播放量 3000 万+，最高单条播放突破 5000 万。
Short-drama account planning and content operations, focused on topic judgment, emotional curves, attention and conversion entry points. 短剧账号策划与内容运营，重点沉淀选题、情绪曲线、注意力和转化入口判断。
Business Problem 业务问题
The company was building short-video accounts from 0 to 1. The challenge was to create repeatable traffic without losing character relationships, emotional hooks or account identity. 公司短视频业务处于从 0 到 1 搭建阶段，难点不是追单个热点，而是让账号在持续流量、人设关系、情绪钩子和辨识度之间形成稳定方法。
Operating Moves 我的动作
Planned and operated accounts including King of Tragedy and Feichai Duo, covering topic selection, scripts, shooting and post-production guidance. The content model was built around trends, persona relationships, emotional conflict and plot reversals. 负责“悲剧之王”“废柴二人组”等剧情短视频账号的选题、脚本、拍摄和后期指导，用热点、人设关系、情绪冲突和剧情反转设计内容。
Result 结果
Reached 30M+ average monthly views during operation, with multiple works breaking 10M views and one video exceeding 50M. The process also built a reusable content methodology for scaled production. 运营期账号月均播放量超过 3000 万，多条作品播放量突破千万，最高单条视频播放量突破 5000 万，并沉淀可复制的内容方法论，为规模化生产建立基础。
Project Media 项目素材